Bab 1

Topic: Does SME need to apply a 'social' value and does it affects the sales?

'social' value such as going green, charity profit sharing and so many more are great things that entrepreneurs can apply in their business activities to create a bette

Accomplishments: Test market about size, texture, flavour and price of the product. Some people like the flavours that they asked how much it cost and are willing to buy the cookies.

Issues: incorporating the perfect recipe, receive and still process

This week after the midterm, I am still reading the recommended book, Marketers are liars by Seth Godin and have learnt a little thing or two but just the surface. It is about people believing what they wanted to believe. At the same time I am still

Branding Research

Business name: Rui Cookies

Logo: still on progress, uses Canva to create one.

Insta: Open instagram account for Rui Cookies

Select a few micro-influencers to promote through Instagram (for future references)

Ex. Anak jajan, Jakarta Fo