Week 3 : Research and Development

We conduct a survey to test how our customer react to our product.  Our survey results are here~

Survey Result Kue Nenek Loe.docx

 

We conduct 5C's on Breadtalk Website.

Why we use breadtalk website ? 

Just simply because it sell cakes.

5 C's of Breadtalk Website

1. Company:
BreadTalk is a franchise from Singapore and opens its first booth in Indonesia on 28 March 2003. BreadTalk comes with a unique concept that everyone can see the process of making the bread and because of that, BreadTalk always serves fresh breads.

2. Collaborator:
BreadTalk collaborates with Mandiri to give bonuses and discounts.

3. Customers:
BreadTalk Indonesia opens so many booths in Indonesia from Aceh until Papua.

4. Competitors:
BreadTalk's competitors are BreadLife, Roti Boy, and Holland Bakery.

5. Climate:
People in Indonesia need to bring gifts when they wanted to visit someone's house so that BreadTalk prepare a package with various variants.

 

The Marketing Strategy  of "Kue Nenek Loe"

4065306100?profile=RESIZE_710x

Our imooji : https://imooji.com/stage/v5/2f3vd/29665

BMC (Business Model Canvas) of "Kue Nenek Loe"

business model canvas pr week 3.docx

 

Shark Tank Pitch Script of "Kue Nenek Loe" 

SHARK TANK PITCH (1).docx

 

Pictures: U P D A T I N G 

 

 

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Replies

  • Lecturer

    Hi Valerie and team,

    how's the update of kue nenek loe recipe? 

    what are your strategies to keep Kue Nenek Loe exist during this difficult time?

     

    cheers,

     

    athalia

This reply was deleted.